If you are looking to promote your products or services to the public in order to attract the attention of potential clients then there are a number of different ways that you can go about it.

Putting together a cohesive marketing and promotions strategy that covers all angles is the best way to ensure maximum exposure for your concern and there some simple steps that any business owner can take to get their message across to the masses.
Easy Steps to Marketing your Business
Whatever your budget, with a bit of creative thinking you will be able to ensure that your brand reaches the public consciousness. Choose any or all of the following recommendations as part of your marketing package and you will be increasing your visibility for business purposes.

Push your own PR: There is no point in offering top quality products and services if no one knows about your business. One way to get the word out about what you offer is to ensure that you have an active PR presence.
Simple PR tips include creating press releases informing the wider community of your activities. Think about things that your business is doing within the community, offer relevant expert comment on big stories that are in the news, or use releases as a way of announcing exciting business developments or promotions. Press releases can be sent directly to news outlets and industry publications or can be uploaded to online portals where they can be accessed by a wider audience.
Create an exciting online presence: With new media leading the way in marketing and promotions, it is no longer enough to simply have a great website – you need to be actively drawing traffic to your site with your other online activities. Create social media profiles on sites such as Twitter and Facebook and engage with the online community for your industry. Create a blog that your potential clients will find useful and relevant and look for guest blogging opportunities on other popular sites within your field. Ensure that you include links back to your own site within social media and blog posts so that people know where to find you if they like what they see.
Create an offline presence as well: While new media is an important promotional tool there is also a lot to be said for creating a real life presence within your community of niche. Consider attending business networking events in your area or joining a chamber of commerce.
Offer potential clients a useful reminder of who you are: If you attend conferences, networking events or trade shows, it can be a good idea to invest in some sort of promotional giveaway that you can offer to potential customers. From simple stationary items such as pens and pencils to more complex and useful offerings such as branded USB flash drives. Items can be included in a goody bag along with information about your company and services, or in the case of USB flash drives details can be pre-loaded onto the card for viewing later.